Published in: Media Production Guides
Which Video Sizes Does a Saudi Campaign Need?
A practical guide to planning horizontal, vertical, square, and feed video deliverables for Saudi campaigns before production begins.
Most Saudi campaigns need more than one video size. Plan a 16:9 master for websites and widescreen viewing, a 9:16 vertical version for mobile-first platforms, and selected 1:1 or 4:5 feed versions when required. Decide this before filming so every composition survives the crop.
16:9 horizontal
Use horizontal video for websites, presentations, YouTube, screens, and many LinkedIn placements. It provides room for environments, groups, products, and cinematic movement, but a simple center crop may not work vertically.
9:16 vertical
Vertical video is standard for Reels, TikTok, Snapchat, Stories, and other full-screen mobile placements. Frame faces, products, captions, and logos inside platform-safe areas. Vertical should be planned as a composition, not treated only as an export setting.
1:1 and 4:5 feed formats
Square and portrait-feed formats can use more screen space than horizontal posts. Confirm the platform and paid-media specification because safe areas, maximum duration, and user-interface overlays can change.
Create a deliverable matrix
- Platform and placement.
- Aspect ratio and resolution.
- Duration and opening hook.
- Arabic, English, or bilingual captions.
- Logo, call to action, and end frame.
- Thumbnail or cover image.
- File type, size limit, and naming.
Film for adaptation
Capture alternate wide and tight compositions, allow clean space for captions, avoid placing essential action at the edges, and record additional opening and closing shots. For interviews, position the subject so both horizontal and vertical crops remain balanced.
Quality control every export
Watch each version rather than assuming the crop is correct. Check subtitles, logo clearance, spelling, color, sound, compression, and the first frames. Arabic text direction and line breaks must be reviewed visually on the intended platform.
Hekka | حِكى delivers platform-ready adaptations through social-content production and commercial campaign production. Share the channel plan before filming.
